Applum — Apple service automation in Telegram
An Apple service owner needed to automate the whole business. We built a Telegram bot that covers Trade-In sales, repair intake and a referral program — replacing the routine of several staff members.

+40%
conversion in 30 days
−50%
team routine
24/7
sales without pause
0
manual-factor errors
/ CHALLENGE
Project challenge: Applum
Device sales, service and acquisition depended on people. The business needed a bot that guides clients to purchase and removes operational routine.
- Automate iPhone, iPad and MacBook sales with Trade-In
- Service had to accept repair requests with diagnostics
- A referral program had to run without manual tracking
- All leads had to land in Google Sheets as CRM
- Broadcasts for promos and new arrivals were required
- The team needed an admin panel to control processes
/ SOLUTION
Solution built for Applum
We built a Telegram bot as a single entry point for sales, service and bonuses — with smart dialogs and automations.
- Sales: device orders with Trade-In
- Service: repair intake with diagnostics
- Bonuses: referral program for acquisition
- Google Sheets CRM for every request
- Smart dialogs that guide clients to purchase
- Broadcasts and an admin panel for process control

/ OUTCOME
Result
In 30 days: +40% conversion, −50% routine, 24/7 sales and zero manual-factor errors. The bot replaced the routine of three staff members and left the team with high-value work.
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